CEO And Founder
Mike is the founder of the Exercise Institute and President of the PrimeLife Corporation. The Exercise Institute has completed over ½ million personal training sessions since 1995. Mike has personally supervised over 100,000 personal training sessions. He is a 1991 graduate of the University of Idaho with a B.S. double major emphasis in Corporate Wellness and Athletic Training. Additionally, he has minors in Nutrition, Coaching, and Physical Education and has three personal trainer Certifications…
Mike started using High-Intensity principles in 1992 and became Super Slow Certified in 1994. He saw the need for the workout to be done in a quiet, cool, private room, with no distractions. Because of this, he opened the first EI on NW BLVD in Coeur d’Alene in 1995, then moved to Riverstone in 2005 and began to execute a plan for franchise expansion. He proceeded to open Hayden in 2007 and Liberty Lake in 2009.
He has been married to his wonderful wife Tammy for twelve years and they just celebrated the birth of their first child, Abbey Marie, in the summer of 2010.
Mike trains at the Coeur d’Alene Riverstone location